54
SOCIAL PERFORMANCE
The same units received 38 students from the Porto Ho-
tel and Tourism School, who were given the opportunity
to get acquainted with the operation of these restaurants
and to understand the practical application of the Food
Hygiene and Safety procedures adopted by the Ibersol
Group.
Three study visits were conducted at Ibersol restaurants
located in Madeira, involving the Pizza Hut and Burger
King brands. Approximately 80 students from the el-
ementary and high school Gonçalves Zarco participated
in these visits. These visits are held under the scope of
the protocol set forth between the Ibersol Group and the
elementary and high school Gonçalves Zarco in Funchal.
The protocol aims to develop open cooking programmes
to foster food health and nutritional quality, and simul-
taneously promote the Ibersol Group as an employer,
helping the students in actively looking for job after the
conclusion of their studies.
KFC at the Lisbon’s second ring-road received approxi-
mately 60 children from the pre-school at Caldas da
Rainha, who have visited the Kitchen and were given the
opportunity to see how the KFC products are prepared.
Besides occasional visits, the Ibersol Group and espe-
cially Pizza Hut have undertaken initiatives on a more
continual basis with the aim of reaching out to the
younger public. The Hut Aprender (Hut Learning) pro-
gram stands out, along with the presence at the Kidza-
nia theme park in the Dolce Vita Tejo shopping centre.
Two study visits took place in 2013 within the scope of
the Hut Learning program, hosted by Pizza Hut Retail
Park Sintra and Pizza Hut Fórum Barreiro. Simultane-
ously, a total of 47 students visited the Pizza Hut units at
São João da Madeira and Loures.
The Kidzania unit received approximately 27,600 little
cooks who were challenged to manage a Pizza Hut store
made to their measure. During this process, children
learn how to make pizza and are given the opportunity to
prepare their own meal, while learning about themes like
cooking, nutrition, cleaning and food safety and hygiene.
In order to develop the relationship with the young citi-
zens, Burger King organizes birthday parties for them.
Each party includes an afternoon tea, cake, gifts for birth-
day boy/girl and the guests, as well as entertainment ac-
tivities, such as games or face painting. In 2013, 80 birth-
day parties were thrown, involving over 1,200 children.
Study visits
Pizza Hut na Kidzania
