Desempenho Social
116
All the units belonging to the Ibersol Group have tools that enable
them to inform the customers regarding the allergens present in the
products available for consumption. In this context, there are more
than 3,000 products and raw-materials included in the nutritional
and allergen information. This way, the customers can make infor-
med and conscious choices, choosing what is better for their health.
The increase of more than 21,600 views of the blog
Viva Bem
(Live
Well)
(
)
during 2015, reflects
the success of this programme, which was conceived by Ibersol to
help the consumers tomake informed, healthy and tasty diet choices,
and encourage themto practice exercise as an essential complement
to a healthy lifestyle.
The topics ‘Espaço Nutricionistas’ (Nutritionists Area) – where the
customers can ask questions about nutrition to acknowledged pro-
fessionals -, ‘Crianças e Escolas’ (Children and Schools) – an areawith
Allergens Program: For an
Informed Choice
Viva Bem
Programme
