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Sustainability Report 2015
information specifically devoted to children -, and ‘Menus Saudáveis’
(HealthyMenus) –with tips for elaborating balancedmenus andwith
the right amount of each nutrient -, aim to establish a direct commu-
nication channel with the customer, reinforcing and strengthening
the relationship with the different brands of the Group.
As an extension of this programme, the blog has been performing
its part as a vehicle to deliver important and updated information
regarding nutrition, sports and healthy habits. For instance, the blog
makes reference to important dates, such as the Consumer’s Day,
the World Food Day or the World Children’s Day, and provides tips
about diet, food safety, sustainability and environment, and infor-
mation about Ibersol brands.
