The Ibersol Group’s Viva Bem (Live Well) program was
launched in 2007 in line with its commitment to promo-
te healthy habits and lifstyles and to provide the neces-
sary information so that customers can make the most
correct choices according to their needs.
Healthy eating means a balanced, varied, safe and com-
plete diet. The Group’s value proposal for the customer
means that a healthy diet can be enjoyed with no loss
of pleasure.
To that end, the Viva Bemprogramprovides information
about a balanced diet and the nutritional composition
of Ibersol products via clear and responsible dialogue
with clients and consumers. The program also encou-
rages physical activity as an essential complement to a
healthy lifestyle.
To accomplish these goals, various Viva Bem activities
were held during the year, of which some examples are
presented.
VIVA BEM PROGRAM
Creation of the Ask the Nutritionist section
The section called Ask the Nutritionist was created on
the website in 2012 to facilitate communication with
customers about healthy lifestyles and also to provide
explanations about nutrition and allergens.
PRODUCT RESPONSIBILITY
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