Examples of e-news communications
Publication of Good Living Guides
The healthy diet topic appeals to many consumers
and with this in mind we strengthened communication
in this area. Ibersol believes its market position can
potentially make a positive contribution toward
building healthy eating habits and lifestyles.
In 2012 we launched the first Good Living Guides,
available on the program’s website.
These guides include information about health eating
habits and present balanced menu proposals tailored
to each of the Viva Bem brands, with nutritional
information and daily recommended consumption.
Three guides were published during the year, including
21 Healthy Menus – a good practice meant to ensure
the continuity of such communication with consumers.
Covers of three Good Living Guides published in 2012
e-news communications
As in 2011, Viva Bem marked important dates in 2012
via e-news, communicating practical advice and healthy
diet suggestions. Eight newsletters were sent and more
than 30,000 registrations were counted on the Viva Bem
database.
SUSTAINABILITY REPORT 2012
71
