Facebook presence
With the aim of marking a presence where our
customers and consumers are, Viva Bem unrolled a
communication component via social networks, placing
on Facebook various publications from the Pizza Hut,
Pasta Caffé, Burger King, Pans & Company and KFC
brands. They focus on healthy lifestyles and balanced
menu options for each of the brands.
Champions Cup event at the Dragon Force
Parque Vitalis Football School
Continuing its efforts to relate with children as the main
promoters of healthy eating in the future, Viva Bem
attended the Champions Cup event held in June 2012
at the Dragon Force Parque Vitalis Football School. Its
participation was meant to promote the association of
sports with health eating. Activities included:
• daily event with a nutrition quiz;
• delivery of healthy eating handouts and a brochure on
food safety;
• supply of a nutritionally balanced meal to 400 children
aged from 10 to 13;
• frecognition of best players with bicycles.
Example of brand publications posted on Facebook
PRODUCT RESPONSIBILITY
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