Ibersol • Sustainability Report 2014 - page 76

The Customers increasingly demand for experiences
that can improve their quality of life to the fullest. The
Ibersol Group brands are present in the everyday file of
thousands of people, and therefore they are the centre
of all attention. The Group seeks to provide a diverse
offering, which is able to provide experiences to the
customers in diversity of quality and flavours. From
breakfast to lunch, from afternoon snack to dinner, on
weekdays or during theweekend, on a break in themid-
dle of a car trip, before entering a train or a night flight,
Ibersol brands are always present and try to promote
moments of wellbeing, together with well balanced
and careful meals, that are adequate to the lifestyle of
the consumers. In the Ibersol Group, product liability
means a constant commitment to providing products
Product Liability
and services with high quality standards, as well as
presenting value proposals and concepts that meet
Customer expectations.
Food Quality and Safety is a basic principle without
which the organization’s business would not be sustain-
able. The implementation of a demanding food safety
and management system provides a solid foundation
in this area. Besides offering safe and quality products,
Ibersol aims to go farther by adding variety, clear and
precise information about products and ingredients,
along with healthy diet advice, so that the Customer
can benefit from a balanced and healthy meal without
foregoing enjoyment.
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